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Kanye West just filed a trademark for Yeezy makeup and perfume

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msn.com
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TMZ just reported that the designer and music mogul has filed a trademark for Yeezy Beauty. The trademark covers make-up, false lashes, face masks, nail polishes, body oils, shaving creams, haircare, fragrance, toothpaste and even deodorant.This isn't West's first beauty and cosmetics trademark.

Back in 2017, he filed a similar trademark for Donda cosmetics, named after his mother who tragically passed away in 2007. It makes sense that he would want to expand his Yeezy brand into this space - particularly given the success of the Kardashian-Jenner beauty enterprises.

Forbes recently announced that West reached billionaire status this year thanks to his sold-out sneakers and fashion partnership with Adidas.

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