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Will ‘In The Heights’ Bring Another Post-COVID Box Office Boom?

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thewrap.com
thewrap.comthewrap.com:

Jon M. Chu’s adaptation of Lin-Manuel Miranda’s Tony-winning musical is heading to theaters with widespread acclaim behind it.

Critics have given a 97% score on Rotten Tomatoes with many declaring it the first contender in the 2022 Oscar race. Analysts and rival distribution execs have also pointed to “In The Heights” as having the perfect formula for a post-COVID summer title.

It’s vibrant depiction of Latino immigrant culture, combined with actors and filmmakers of color in the credits, is expected to bring in a diverse array of moviegoers while its upbeat vibe and bright musical numbers promise a respite from the misery of the pandemic.

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