New Dubai-Based Blue Engine Studios Chief Talks Deal With John De Mol to Bring ‘Avastars’ to Arab World (EXCLUSIVE)
Nick Vivarelli International CorrespondentVeteran Arab TV executives Ziad Kebbi and Hani Ghorayeb have formed Dubai-based Blue Engine Studios, a new content creation and production company dedicated to scripted and non-scripted shows targeting the booming pan-Arab OTT market as well as linear TV channels.As their first announced move Blue Engine has inked a deal with John De Mol’s Talpa Concept under which they will bring “Avastars,” Talpa’s new music and dance talent show, which uses motion capture and augmented reality technology, to the Middle East and North African markets.For the Arabic version of “Avastars” Blue Engine has inked a deal with top Middle East broadcaster MBC.