Businessman Zef Eisenberg dies during bid to break speed record in Porsche
Millionaire businessman Zef Eisenberg was trying to break the speed record in a Porsche 911 Turbo S when he was killed yesterday, Motorsport UK has said.The 47-year-old father-of-two, from Guernsey, died at the scene of the crash at Elvington Airfield, near York, on Thursday afternoon.His car went out of control at high speed at the end of a run, motorsport’s governing body said.Mr Eisenberg made his fortune after setting up the fitness firm Maximuscle and was a television presenter, and a popular member of the motorsport community.An ultra-speed motorbike racer, in the past decade he amassed more than 70 land speed records on motorbikes and in cars.A Motorsport UK statement said: “Yesterday at Elvington Airfield, Zef was attempting to