Dolly Parton to Livestream ‘Dollyverse,’ First-Ever SXSW Performance on Blockchain
William Earl Leading up to releases of her original novel, “Run, Rose, Run,” co-written with best-selling author James Patterson, and its companion music album, Dolly Parton is partnering with Fox Entertainment’s Blockchain Creative Labs to launch “Dollyverse,” an audience-centric Web3 experience, at the South by Southwest Conference and Festivals starting next week.Parton will make her first-ever appearance at SXSW on March 18, when she and Patterson will speak about the project at Austin City Limits Live at the Moody Theater. Emmy and Golden Globe Award nominee Connie Britton (“The White Lotus,” “Nashville,” “Friday Night Lights”) will moderate the conversation with Parton and Patterson. Immediately afterwards, she will give a live performance featuring songs from “Run, Rose, Run,” along with other hits. Scheduled to open for Parton and Patterson are Kovic, Callie Twisselman, Electra Mustaine and The Brothers Moore. The entire event will be streamed live for free on “Dollyverse” by Eluvio, which also will power the “Dollyverse’s” NFT sales.