HBO Max Price Will Head Due “North” When It Combines With Discovery+ Next Spring, Warner Discovery Streaming Czar JB Perrette Says; Ad Load On Cheaper Tier Could Also Double
By the time HBO Max merges debuts next spring as a fortified offering encompassing Discovery+, it will have gone three years without any adjustments to its price or the ad experience on the cheaper subscription tier. Get ready for that to change, with Warner Bros Discovery streaming and games CEO JB Perrette indicating prices will head “north” and the ad load could potentially double from its current level.