Nielsen to Measure Amazon Prime Video’s ‘Thursday Night Football’
Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL “Thursday Night Football” beginning this fall.The deal marks the first time a streaming service will have one of its live programs measured as part of Nielsen’s National TV measurement service.“Thursday Night Football” will be “processed” like other NFL agains, per Nielsen, using the company’s panel, allowing for the same metrics to be reported across all other national networks, continued trending, and comparability, Nielsen said in a release.“Nielsen is the long-time leader in the measurement space, providing gold-standard currency to the media industry and we’re thrilled that Amazon recognizes that and is working with us to bring a streaming service into our National TV measurement for the first time ever,” Deirdre Thomas, managing director, U.S. Audience Measurement Product Sales, Nielsen, said in a statement.