TV Ratings: NBC’s NFL Kickoff Game Delivers TV’s Biggest Audience Since Super Bowl
Mónica Marie Zorrilla The Dallas Cowboys’ showdown with the Tampa Bay Buccaneers on Thursday ranked as the most-watched NFL Kickoff Game in six years, garnering a total audience of 26 million viewers and counting, according to NBC Sports.It was also the most-streamed NBC NFL game to air on linear TV as well as Peacock and NBC Sports Digital, according to preliminary Nielsen estimates. In comparison, the Pittsburgh Steelers-New England Patriots game in 2015 garnered 27.4 million viewers.The duel on the field, which ended with the Buccaneers emerging victorious 31-29, was up 20% from last year’s NFL Kickoff Game (21.6 million for the Houston Texans-Kansas City Chiefs).