Netflix Taps Former Snapchat Execs Jeremi Gorman and Peter Naylor to Lead Ad Venture
partnership with Microsoft on their AVOD plans, which is an unexpected pairing that looks to be a strategic decision on Netflix’s part to forgo higher revenue in order to maximize new areas of business and, crucially, protect its data.So far, no specifics have been given in terms of pricing or whether there would be multiple tiers offered for the ad-based plans.