New guidance for advertising in-game purchases released
Advertising Standards Authority has released new guidance for in-game advertising.“The ASA (one of the UK’s advertising watchdogs) has issued its new guidance on advertising in-game purchases. This is huge and will require significant shifts in current industry practice,” wrote legal partner Peter Lewin.“Remember, although the ASA doesn’t have fining powers it has operated successfully to-date on a name & shame basis (and can refer serious offenders to other regulators with stronger powers).”The ASA (one of the UK’s advertising watchdogs) has issued its new guidance on advertising in-game purchases.