Snapchat Pulls Juneteenth ‘Smile and Break the Chains’ Selfie Filter After Backlash
Todd Spangler NY Digital EditorSnapchat has removed the app’s selfie filter — meant to celebrate Juneteenth — that asked users to “smile and break the chains” to unlock the augmented-reality animation.Representatives for Snap, the parent company of Snapchat, did not immediately provide comment.After the filter launched Friday morning, users began commenting on the odd way in which Snapchat was using the filter to “celebrate” Juneteenth. “This SnapChat #Juneteenth filter is…um…interesting,” digital strategist Mark Luckie wrote in a tweet.