Warner Music Launches Israel Affiliate (EXCLUSIVE)
Shirley Halperin Executive Editor, MusicWarner Music Group has opened an office in Israel. The new recorded music affiliate is headed by Mariah Mochiach, a veteran of the Israeli music industry and longtime conduit to the local scene who’s held A&R positions, managed artists and served as a liaison and consultant for such labels as Beggars Group, Domino Recordings and Kobalt Music Group, among others.Warner Music Israel, based in Tel Aviv, will locally market and promote artists from the WMG roster — Anitta, Bruno Mars, Cardi B, Coldplay, David Guetta, Dua Lipa, Ed Sheeran, Paulo Londra, Red Hot Chilli Peppers and Saweetie are listed in the release announcing the news — as well as local signings.Recorded music revenue in Israel saw a rise of 10.2% in 2021, per the latest report by industry trade group IFPI, and international music companies have taken notice, with Live Nation and Universal Music Group opening Tel Aviv outposts in recent years.