IEFTA Chief Advocates Back to Basics Approach for Independent Film Distribution
Naman Ramachandran Marco Orsini, president of the not-for-profit International Emerging Film Talent Association (IEFTA), is firmly in favor of a back to basics distribution approach for independent films from the Middle East and North Africa (MENA) region, the Horn of Africa and some parts of South Asia.Orsini says that quality independent films would most likely be selected at some high-end film festivals and attract sales agents, but COVID-19 shut down many of the potential theatrical markets for these films.