Former SAG-AFTRA Foundation Employees Collaborate To Launch Virtual Events Firm Amid Coronavirus Pandemic
Alexandra Del Rosario Associate Editor/Nights & WeekendsEXCLUSIVE: Former SAG-AFTRA Foundation events and communications team members Mara Webster, Liz Riesterer and Danna Friedberg will launch their digital entertainment events firm In Creative Company as virtual events become the norm of during the COVID-19 pandemic.“Given the situation and current climate in our industry, we look forward to highlighting and elevating creative voices online, whilst this is the only way it is safe for us to do so right now,” Webster, Liz and Riesterer said.The new events company will see Webster, Riesterer and Friedberg, who have years of events management and about 170 digital Foundation interviews under their belt, head programming, business and