KSI launches new record label: “I know what artists need and what labels lack”
KSI has launched a new record label dubbed ‘The Online Takeover’ with his manager Mams Taylor.The London rapper – who’s also known as a YouTuber, boxer, actor and author – has already signed his first artist – Aiyana Lee – the niece of David Ruffin from The Temptations and granddaughter of Motown legend Jimmy Ruffin.KSI said of the label in a statement: “TOT. The online takeover.