Playboy Hires Twitch Exec Loren Piretra to Head Influencer Marketing for Centerfold Platform
Todd Spangler NY Digital EditorPlayboy, the 69-year-old lifestyle brand owned by PLBY Group, has hired Loren Piretra as VP of creator and influencer marketing, heading strategy for its recently launched Centerfold platform.Piretra most recently worked at Amazon-owned Twitch as global head of creator and influencer marketing. She starts at PLBY Group on June 1.In her role at Twitch, Piretra led both the creator and influencer marketing teams to increase the capacity of the team to produce marketing for and by creators on the livestreaming platform.