Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Playboy Hires Twitch Exec Loren Piretra to Head Influencer Marketing for Centerfold Platform
variety.comTodd Spangler NY Digital EditorPlayboy, the 69-year-old lifestyle brand owned by PLBY Group, has hired Loren Piretra as VP of creator and influencer marketing, heading strategy for its recently launched Centerfold platform.Piretra most recently worked at Amazon-owned Twitch as global head of creator and influencer marketing.
She starts at PLBY Group on June 1.In her role at Twitch, Piretra led both the creator and influencer marketing teams to increase the capacity of the team to produce marketing for and by creators on the livestreaming platform.
She also is a co-founder of the Twitch Women’s Alliance, a group dedicated to increasing representation of women, non-binary and marginalized genders in the Twitch community emphasizing inclusivity, safety, representation, and success of women on the service.
Before joining Twitch in 2020, Piretra held marketing roles at the National Football League and Red Bull.“Loren brings a deep understanding of creator and influencer marketing with a successful track record across multiple verticals, and we are thrilled to welcome her to the PLBY Group team,” said Ben Kohn, CEO of PLBY Group.In December, Playboy launched Centerfold, a destination for creators — spanning music, fashion, fitness and adult entertainment — to interact directly with fans and build their own personal content and commerce businesses.
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