‘Harry Potter’ MMO axed because EA didn’t think the IP was strong enough
EA’s director of product marketing from 2000-2003 has revealed details on why a Harry Potter MMO was cancelled.In an interview with Twitch Streamer The Real Brondolorian, as reported by Eurogamer, Kim Salzer, an ex-EA employee, was asked about a game that was never released. “A big one for me, because I was so personally involved in it, and it’s such a huge IP that has lived on is an online massively multiplayer game for Harry Potter.”“We did all the research, we had the beta built out, it was a combination offline/online experience where we’d actually mail stuff to the kids, like prizes and ribbons and stuff like that,” she continued.“Thoroughly researched, very confident in the success of this.