The Innovative Way ‘Easter Sunday’ Is Using Jo Koy’s Standup Fans to Sell Tickets
Brent Lang Executive Editor of Film and MediaWhen Jo Koy was starting out as a stand-up comic, he would spend hours making flyers at Kinko’s and putting them on car windshields in mall parking lots to hawk his latest gig.“I used to get in trouble with the security guards,” Koy remembers. “I was the annoying guy who would do anything to promote himself.”Three decades, three Netflix specials and hundreds of sold-out engagements later, Koy is continuing to hustle as he works to draw attention for “Easter Sunday,” Universal’s upcoming comedy based on his Filipino American family.But this time he’s moving far beyond photocopying: At his shows, Koy has been sharing a trailer from “Easter Sunday” and urging audience members to buy tickets using an interactive QR code displayed on large-format screens that surround the stage.