The Innovative Way ‘Easter Sunday’ Is Using Jo Koy’s Standup Fans to Sell Tickets
variety.comBrent Lang Executive Editor of Film and MediaWhen Jo Koy was starting out as a stand-up comic, he would spend hours making flyers at Kinko’s and putting them on car windshields in mall parking lots to hawk his latest gig.“I used to get in trouble with the security guards,” Koy remembers. “I was the annoying guy who would do anything to promote himself.”Three decades, three Netflix specials and hundreds of sold-out engagements later, Koy is continuing to hustle as he works to draw attention for “Easter Sunday,” Universal’s upcoming comedy based on his Filipino American family.But this time he’s moving far beyond photocopying: At his shows, Koy has been sharing a trailer from “Easter Sunday” and urging audience members to buy tickets using an interactive QR code displayed on large-format screens that surround the stage.
As an added incentive, Koy has offered fans who purchase tickets the chance to enter a lottery to attend the film’s world premiere.
Given that Koy performs to crowds of 15,000 people, the results have been encouraging, with as many as one-in-three people engaging with the QR code at some shows.
And the chance to speak to such a captive audience led the film’s backers Universal and Amblin to offer tickets on Fandango six months before the film’s Aug.
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