Lady Gaga’s Chromatica Oreos: The Story Behind the Cookie Collaboration
Rob LeDonne Lady Gaga’s latest hit isn’t a song but a sweet treat. The pop sing- er’s branded Oreos — inspired by her album, “Chromatica” — have become a viral sensation, with fans posting on Twitter and Instagram about snagging packages of the green-and-pink cookies.“It’s been incredible and beat our wildest expectations,” Oreo senior director Justin Parnell tells Variety.Oreo — no stranger to thinking outside the package when it comes to unique ideas (see 2019’s “Game of Thrones” cookies) — thought of the Gaga treat during the pandemic.