VideoAmp Wants to Measure TV Audiences Second-By-Second With New Technology
Brian Steinberg Senior TV Editor In a world where TV viewers switch from a TV screen to a mobile one in an instant, every second counts. VideoAmp, one of a group of measurement companies that has worked with TV networks to devise measuring technologies that can serve as an alternative to Nielsen’s, is releasing a new product that will give advertisers and media companies the ability to examine viewership on a second-by-second basis. With the new concept at their disposal, says Josh Chasin, VideoAmp’s chief measurability officer, advertisers might determine exactly which position in a commercial break would be the most advantageous to have, or discover whether having additional commercials in the same program drives more reach among viewers.