The story of Reebok: How a Bolton family business started in a terrace house became a global sportswear giant
Bolton may seem an unlikely place for a multi-billion pound sportswear company to be dreamt up but Reebok founder Joe Foster's original dreams were a little more modest. "When you're a kid you dream of having a nice sporting company and doing well but do you ever dream of being number one?" Joe mused, while sat at home in Barrow Bridge."Do you ever dream of Hollywood stars wearing your shoes?"As the charming 85-year-old reminisces upon the creation of the global sportswear giant, it's hard not to get swept up in the incredible story of what was once just a humble, family business.Joe was born on 18 May 1953 and shared a birthday with his grandfather Joseph William, who had set up sports shoe manufacturer J.W.