Peacock Debuts New Ad Types at Newfronts
Peacock has two new types of ads coming to the streaming service.On Monday, as part of the newfront event, the streamer revealed its plans for a Peacock “frame ad” (see photo above), where a viewer will still see the content they wanted to, but a brand will frame the experience offering what the streamer said are contextually relevant messaging and offers for purchase. The commerce capabilities for brand will include Peacock’s new partnership with instant commerce platform Gopuff.Another new ad unveiled Monday, which the streamer is exploring, is called the Peacock “in-scene ad” (see photo below), which integrates a brand’s product or messaging during post production.“At NBCUniversal, we are constantly developing new and impactful commercial innovations for our marketing partners,” Laura Molen, president, advertising and partnerships at NBCUniversal, said in a statement.