Archer Gray Adds Jim Fielding As Partner; Fox And Disney Vet Will Launch Consumer Products And Merchandising Unit
Dade Hayes Finance EditorJim Fielding, a consumer products veteran who has held executive posts at Fox and Disney, has joined production and financing company Archer Gray as partner.He will launch and oversee a new division, Archer Gray Co-Lab, which will explore ways for projects’ revenue to be enhanced through product development, merchandising, and consumer experiences. It is an unusual feature of an independent company, as merchandising and consumer products tend to be priorities of much larger companies.Amy Nauiokas, a Wall Street veteran, founded Archer Gray in 2013.