Warner Music India to Make Bollywood Debut With Tiger Shroff Single, Jjust Music Partnership
Naman Ramachandran Warner Music India is set to make its debut in Bollywood soundtracks via a strategic partnership with Jjust Music.The deal will see Warner Music India make its first foray into marquee Bollywood releases, while Jjust Music’s artists will benefit from being plugged into Warner Music’s global network. The partnership’s first joint release will be an English-language pop track by Bollywood star Tiger Shroff.Jjust Music was launched by Bollywood producer and actor Jackky Bhagnani in 2019 and the label is known for singles, including “Vande Mataram” featuring Tiger Shroff, “Prada” featuring Alia Bhatt, and “Muskurayega India” featuring Akshay Kumar, Tiger Shroff, Ayushmann Khurana, Kriti Sanon, Vicky Kaushal and Taapsee Pannu.