Studio71 Touts Facebook Video Traction, Signs Creators Including Whitney Port, Epic Meal Time, Trixie Mattel
Todd Spangler NY Digital EditorStudio71 has dramatically stepped up Facebook video distribution efforts — with the digital content studio and network claiming its efforts have already produced more than 1 billion views on the platform.In addition, the company announced that it has signed several top creators to its roster, including Whitney Port; Epic Meal Time, the cooking show hosted by Harley Morenstein; and drag queen Trixie Mattel.Historically focused on YouTube, Studio71 last year formed a dedicated Facebook division. The company says it’s been publishing more than 1,000 videos per month on its creators’ Facebook pages, which have amassed over 50 million followers.Whitney Port, a vlogger, fashion designer, entrepreneur and an alum of MTV’s “The Hills,” has a bigger following on Facebook (430,000-plus followers) than on YouTube (178,000 subscribers).