The Orchard CEO Brad Navin Explains Mechanics of New Partnership With Sony/ATV; the Secret of BTS’ Success
Geoff Mayfield While more transparent artist-friendly terms have become increasingly common among music publisher and indie-distributor offerings — especially since Kobalt Music Group streamlined the admin process when it set up shop in 2000 — the brass at The Orchard and Sony/ATV Music Publishing are confident the partnership they announced earlier this month adds a meaningful new option to the marketplace.Beyond allowing songwriting artists and smaller labels to park all of their music revenue in a single platform, the arrangement combines the muscle of the world’s largest publisher with one of the industry’s largest indie distributors.