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24.07.2020 / 17:19

Def Jam Africa Expands to French-Speaking Regions

In May, Def Jam launched Def Jam Africa, a new division based in Johannesburg, South Africa, and Lagos, Nigeria focused on the continent's hip-hop, Afrobeats and trap talent. Just two months later, the division is expanding into three new markets in French-speaking Africa: Côte d’Ivoire, Senegal and Cameroon. The expansion brings additional A&R, marketing and digital resources to parent Universal

Sipho Dlamini Senegal South Africa Nigeria city Johannesburg city Lagos, Nigeria city Abidjan city Dakar, Senegal Cameroon audience rapper tenor Music

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