Dragons’ Den’s most brutal behind-the-scenes secrets – from seven-hour waits to no second chances
FOR entrepreneurs, appearing on TV’s Dragons’ Den can either make or break their business. So what does it take to really wow the judges Deborah Meaden, Peter Jones, Sara Davies, Steven Bartlett and Touker Suleyman? Edward Hancock, founder of cheesegeek, an online cheesemonger specialising in supplying British artisan cheeses directly to customers’ doors, was the first business owner to step foot in the den on the new series of the BBC One show. Appearing alongside his business partner Richard Simpson, they delivered an impressive pitch that won over Peter, Steven and Touker. The business partners agreed an offer from the newest Dragon, Steven Bartlett - who bid £150,000 for a 5 per cent stake in the London-based artisan cheese retailer.