NFT Film Platform Cineverse Promises to Boost Indie Film
Ed Meza @edmezavarThe founder of the blockchain-based film sales platform Cinemarket is launching Cineverse, an ambitious start-up that will make it possible for filmmakers, distributors and producers to market films directly using blockchain and NFT tech.Established by Cinemarket CEO Adrian Lugol and partners Vincent Lopez and Daniel Siegler (pictured), Cineverse will allow users to buy, share, gift, sell and resell films over the platform.The idea for the project came to Lugol during Christmas of 2020, when he wanted to give his young nephew some DVDs of his favorite films. The plan was thwarted when he learned the family no longer owned an old-fashioned DVD player.“I was like, wow, how am I going to give you these movies in a simple way?” Lugol recalls.