Roku Pushes ‘House of the Dragon’ in Its Biggest Subscription VOD Promo Deal to Date
Todd Spangler NY Digital EditorRoku is unleashing unprecedented promotional firepower for “House of the Dragon,” the “Game of Thrones” prequel set to premiere Sunday on HBO Max, in what the streaming platform company says is its biggest-ever subscription VOD marketing deal.Roku’s “House of the Dragon” campaign for HBO Max involved more than 100 staffers at the company. The multi-pronged initiative includes an array of on- and off-platform activations, including a custom pre-release special produced by the Roku Brand Studio, called the “Roku Rundown”; retail promos; and a “HOTD” Roku hub experiences featuring home-screen menu takeovers, a sweepstakes giveaway offering the chance to win a limited-edition “House of the Dragon”-skinned Roku Ultra player, interactive video ads, sneak-peek trailers and other content.