10 AAPI Music Executives Making an Impact in 2022
Shirley Ju The Asian American and Pacific Islander community has long played an integral role in American culture at large, and its influence has extended to the music industry with more visibility than the past.“As someone who has worn many hats across the music industry — as an artist, digital marketing label executive, DJ and journalist — it’s incredible to see how far the AAPI community has come since I began 20 years ago,” says Zeena Koda, head of brand digital at the North Face and previously an executive at Atlantic Records. “We’re showing up across genres, across generations and becoming a huge financial contender in the modern music game globally.”But with AAPI hate crimes on the rise during the COVID-19 pandemic, representation and inclusion are more important than ever.