Netflix Takes a Crack at Interactive Comedy With 'Unbreakable Kimmy Schmidt' Special
Even before the 2018 debut of Netflix's first big interactive programming swing, Black Mirror: Bandersnatch, the architects behind it knew they would need to find a way to top the hit project and thus prove that the format wasn't just a one-off gimmick. "What can we do that's just as impactful, but feels different?" Carla Engelbrecht, director of product innovation, remembers asking Andy Weil, vp of original series, over breakfast at Netflix's 13th-floor cafe a few months before the Charlie Brooker film was released, generating significant buzz and garnering two Emmys.