How BIPOC Audiences Drive Moviegoing: UCLA Hollywood Diversity Report
Cynthia Littleton Business EditorA study of the top 252 English-language movies released in 2021 demonstrates how significantly people of color drive box office revenue, particularly on opening weekends.The ninth installment of the respected UCLA Hollywood Diversity Report chronicles the notable rise in on-camera representation in top films over the last decade. The report also documents the relatively slow growth in behind-the-camera roles for people of color, particularly women and particularly among Latinos.“Last year, every time a big movie exceeded expectations or broke a box office record, the majority of opening weekend audiences were people of color,” said Ana-Christina Ramón, co-author of the report and the director of research and civic engagement for UCLA’s social sciences division.