Power Marketers of the Music Industry Talk TikTok and Vinyl at Variety’s 2022 Entertainment Marketing Summit
Thania Garcia Among the many topics discussed during the Power Marketers of the Music Industry panel at Variety‘s 2022 Entertainment Marketing Summit, clearly TikTok and the importance of fan relationships were at the front of the group’s minds. Moderated by Variety‘s Andrew Hampp, the panel sorted through the many questions surrounding the marketers who are behind some of today’s top and developing music acts.This year’s music marketing panelists included: Krystian Santini of RocNation; Corey Sheridan of TikTok North America; Kendra Ellis of Atlantic Records; Val Pensa of RCA Records; and Alissa Pollack, executive VP of global music marketing at iHeartMedia.Pollack opened the conversation by discussing the key to Doja Cat’s TikTok success: “Doja Cat’s gonna do what Doja Cat wants to do,” she said.