Channel 4 Strikes YouTube Deal; Sky Arts Series; Post-Production Launch; WBD Spain Series; Indielab — Global Briefs
Channel 4 Puts 1,000 Hours Of Shows On YouTube: British broadcaster Channel 4 has signed a deal with YouTube to put 1,000 hours of programming on the Google-owned streaming platform. The agreement expands on an existing partnership between the companies and will allow Channel 4 to sell its own advertising around the show — a first-of-its-kind deal in the UK and Europe. Shows will begin rolling out this month and include 8 Out Of 10 Cats; Location, Location, Location; Nikki Grahame: Who Is She?, SAS: Who Dares Wins and The Dog House. Selected titles will be made available 30 days after their first broadcast on Channel 4 or younger sibling network E4. Channel 4 has been following a five-year ‘Future 4’ strategy to supercharge digital revenues, and its management believes today’s deal represents a “major step” in that process.