Gordon Ramsay on Changing Judging Approach for Fox’s ‘Food Stars,’ His ‘Top Chef’ Obsession and the Role of Unscripted Series in the Writers Strike
Jennifer Maas TV Business Writer Gordon Ramsay’s team has been inundated with emails from C-suite execs at food businesses across the U.S. over the past week, following the premiere of his latest Fox competition series, “Gordon Ramsay’s Food Stars.” With the unscripted series having already shot its first season in its entirety, these people are already itching to get on a potential second season of “Food Stars,” which, in a twist for Ramsay isn’t a show about how well you cook, plate or serve — it’s ultimately about how you play the business game. And the winner gets $250,000 investment from the celebrity chef himself. “As you know, 68% percent of businesses fail in the first 18 months. And so I have to judge this on the business acumen, but more importantly, the decisions and the quickness of how decisive they need to be in the cutthroat business world,” Ramsay told Variety ahead of Episode 2 of “Food Stars” airing Wednesday at 9 p.m. on Fox “So I need to get behind the character to understand the business. And then as always, stress test those businesses and look for weaknesses. I’ve made mistakes in business, but I’ve never made that same mistake twice. Everything I’ve learned and the restaurants I’ve opened, and the huge success and the issues I’ve had to deal with, across the whole sector, has gone into this shows. It’s been fascinating, because the feedback has been extraordinary. Just on LinkedIn alone, the amount of CMOs and CEOs and COOs in the first 24 hours that my team was inundated with, thousands of requests. It’s been pretty incredible.”