Paramount Plus Launches Its First Immersive Pop-Up Activation for '1923,' 'Star Trek: Picard' and More
Paramount+ is debuting its first immersive activation, The Lodge: A Paramount+ Experience, for fans in California, Texas and Colorado this month, as part of the streaming platform's Mountain of Entertainment campaign.Attendees can expect to take part in the ultimate mountain lodge atmosphere, filled with environments inspired by popular Paramount+ content, including ,,,,, and more.Standout attractions will include custom cocktails at the Speakeasy Bar and 10 Forward Bar, photo-opportunities with the Vince Lombardi Trophy and the helmet, and additional elements that will be showcased in a creative way. “The success of our award-winning A Mountain of Entertainment brand campaign is intrinsically tied to the wonder of our iconic Paramount Mountain, popular franchises and beloved characters.