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Hailey Bieber Says Her Juicy New Blush Is Giving 'Aperol Spritz Makeup' This Summer

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's “favorite thing in the world.” Over the past 12 months she has made the case for blush, and, ‘’ blush, where pretty pink cheeks took centre stage with a sugary dusting of shimmer on the high points of her face.For every blush trend that Hailey popularizes, her devoted followers turn it into a viral phenomenon.

So expect the algorithm to go into meltdown on June 20 when the new —a creamy stick formula that ties your whole look together with just a few swipes—goes on sale.When she pops up on my Zoom to reveal the news, she looks like the Hailey Bieber we often see captured by the paparazzi en route to Erewhon for a smoothie, wearing a cream sweatshirt and glasses, her hair casually swept up into a high ponytail and a stretchy '90s cotton headband.Impossible to ignore is her , which, even off duty, looks sun-flushed and more crystal clear than the diamond-crusted bubble letter “B” pendant around her neck.She credits her glow to “putting the on underneath first and then the Pocket Blush over the top because it just brings this extra, added dewiness to it,” she says.The Rhode Pocket Blush is Hailey's second foray into color cosmetics (the hugely popular were her first in 2023).

Housed in beige, palm-size packaging, it comes in six shades—from baby pink and neutral peach to bronze terracotta—to suit different skin tones and .“I wanted to create something that really aligns with our core messaging of those everyday, must-have items that you need to have in your purse, that you need to stick in your pocket," she says. “That's kind of where the Pocket Blush name came from… For me, with a blush, bringing life to the cheeks will enhance the whole face.”Because the other products are renowned for hydration and barrier protection,.

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