Augustinus Bader The Cream Review: Why It's Worth Every Cent
The most raved about secret in beauty this year wasn't a or , it was an unassuming moisturizer made by a 60-year-old German scientist who'd never worked in the industry, let alone had an Instagram following. And yet, despite having none of the traditional resources that makes a beauty brand an overnight success—like paid celebrity spokespeople, $1 million ad campaigns, or millennial pink packaging— became a sleeper hit purely through word of mouth.In the nearly two years since it launched, AB's "miracle cream" has gotten accolades from Ashley Graham, Kate Bosworth, and Victoria Beckham (who's since launched a with the brand).