Hollywood’s AI proposal likened to ‘Black Mirror’ episode: “Not too far off from reality”
Black Mirror.On Thursday, the Screen Actors Guild and American Federation of Television and Radio Artists (SAG-AFTRA) officially declared its intention to go on strike, with one of the many areas of concern for the union being the use of AI within the industry.During a press conference, SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland said that the Alliance of Motion Picture and Television Producers (AMPTP) had made a so-called “groundbreaking” proposal that, with the use of AI, would allow the likenesses of film and television background performers to be used indefinitely.“They propose that our background performers should be able to be scanned, get paid for one day’s pay, and their company should own that scan of their image, their likeness and should be able to use it for the rest of eternity in any project they want with no consent and no compensation,” he said (via Reuters). “So if you think that’s a groundbreaking proposal, I suggest you think again.”Many have since noted that the proposal is eerily reminiscent of the season six Black Mirror episode ‘Joan Is Awful’, in which actors and members of the public have their likeness used in AI-generated TV shows.This scene in Black Mirror's 'Joan is Awful' about how entertainment companies could control a person's likeness and use it as they desire, including data from cellphones, is frightening — and according to the SAG-AFTRA negotiations, not too far off from reality.Chilling.