‘China learns fast’: Vegan fake-meat movement takes republic by storm
consumes half of the world’s pork is rapidly moving toward a vegan revolution. China has an $86 billion meat market and is responsible for eating 28 percent of the global supply, with the average Chinese person devouring 11 pounds of meat annually, but that may soon change, The Guardian reports. This change is apparently due to a cultural and market shift toward more environmentally aware middle-class consumers, who are beginning to prioritize saving the planet over eating pork daily as a sign of affluence and success. Increasingly, there is a domestic market for Chinese individuals and institutions that are “willing to pay more” for meat alternatives because “they know they’re getting a healthier product that’s helping ensure the future of