GOP Candidate’s Ad Attacking Danica Roem Pulled from Comcast
must be included on candidates’ signs, on mailers, and in television ads, in order to inform voters of who, or which entities, are sponsoring or funding certain political messages.According to the statute, a candidate or candidate campaign committee that seeks to air a television advertisement must include a “visual legend” constituting “20 scan lines in size” in the ad reading, “Paid for by [name of the candidate or campaign committee sponsoring the ad].”If the ad references another candidate by name — as Woolf’s does, specifically mentioning Roem — the candidate must include a disclosure statement spoken by the sponsoring candidate, saying: “I am” or “This is” followed by their name, the office for which they are running, and disclosing that the candidate or their campaign “paid for this ad.”Because Woolf’s ad lacked notification about the office for which he is running, it technically violated the law. The law does not deal with the content of any ad or mailer.