Simone Biles Leaves Nike to Partner With Athleta
Simone Biles is trading in the Swoosh for another brand: Athleta.The five-time Olympic gold medalist (the most decorated American gymnast) is leaving her endorsement deal with Nike for a new partnership with the activewear brand Athleta, which is owned by Gap. According to the , the athlete chose to work with the smaller label as an Athleta partner because it aligns more with her values. The announcement comes just as Biles heads to Tokyo for the 2021 Olympics. Athleta announced the partnership on its Instagram on Friday, April 24.