‘Play-Doh’ Animated Movie To Be Penned By Emily V. Gordon & Jon M. Chu Eyed To Direct
As studios have strip-mined comic books and the superhero genre to death, different types of content like video game IP and more traditional toy brands are becoming more and more critical to their longevity. Classic toy adaptations have always been on the table: the “Transformers” franchise continuing to churn, a live-action “Barbie” movie at Warners is on the way, and a new “Masters of The Universe” film at Netflix is about to shoot later this year.