Justin Bieber Valentine’s Day TikTok Livestream Draws Over 4 Million Unique Viewers
Natalie Oganesyan editorJustin Bieber’s Valentine’s Day partnership with TikTok for a full-length live performance “Journals live from the Drew house” drew more than 4 million unique views. The event, which was social media app’s first-ever full-length single-artist live performance, was the most-viewed livestream in TikTok history, according to the company.The livestream, #JournalsLive, marked Bieber’s first performance of tracks from his fan-favorite 2013 album “Journals.” The performance catapulted the album past the 3 billion all-time streams landmark, marking a resurgence in the popularity of hits “All That Matters” and “Heartbreaker,” which reached charts in multiple countries.