CBS News to Launch ‘Mornings’ in Bid to Capture A.M. Viewers Across The Week
Brian Steinberg Senior TV EditorCBS News wants to spread some of its venerable newsmagazine “Sunday Morning” to other days of the week.Starting September 7, the entire CBS morning schedule will be treated as a larger franchise, with weekdays and Saturdays featuring some of the in-depth and longform features for which the Sunday show — a TV-news institution — is best known.The weekday program, which features Gayle King, Tony Dokoupil and new co-host Nate Burleson, will be retitled “CBS Mornings,” and will be part of a lineup that includes “CBS Saturday Morning” and “CBS Sunday Morning.” Once known as “CBS This Morning,” the show will continue to highlight the breaking news of the day and the interactions of its hosts, but place new emphasis