MBC Group Forges Partnership With Facebook in Middle East and North Africa
Nick Vivarelli International CorrespondentMiddle East broadcaster MBC Group has announced an exclusive content partnership with Facebook across the Middle East and North Africa involving more than 20,000 videos from the shows aired by the Dubai-based linear and digital services.Under the one-year deal, MBC Group’s digital arm will share content in the MENA region across various Facebook pages including those of several of its free-to-air satellite TV channels, such as MBC1, 2 and 4, MBC The Voice, and also its Shahid streaming platform.The content will involve previews and behind-the-scenes snippets from MBC Group shows such as “The Voice,” “The Voice Kids,” “Beauty Match,” and also “Sabah Al Kheir Ya Arab,” “Family Feud” and other Arabic