Penske Media, Rolling Stone Acquire Life Is Beautiful Music Festival
Ellise Shafer Variety parent company Penske Media and sister brand Rolling Stone have acquired a majority interest in the Life Is Beautiful music festival.Founded in 2013 by the late Tony Hsieh, former CEO of Zappos, Life Is Beautiful is an annual music and arts festival in Las Vegas, Nev. Its most recent installment in 2021 boasted Billie Eilish, Green Day and Tame Impala as headliners and drew over 170,000 attendees.